2012 IBM Global CEO Study: Analytics and Social Media Drive Innovation

The latest IBM CEO study released today presents a well-rounded look at how CEOs are steering their businesses in today's global market, and the information should be studied closely by those in the mid-market where a majority of today's business innovations are happening. While the study focuses on a wide variety of avenues that CEOs are using to grow their business, the focus on both business analytics and social media should make IT managers and professionals take notice.
The 2012 IBM Global CEO Study
The IBM Global CEO Study, or Leading Through Connections, is available from the IBM website. It is the company's fifth biennial study into how CEOs are managing their business. The information in this study is the result of face-to-face conversations with almost 2,000 CEOs across dozens of countries and numerous industries.
The study found three key areas that CEOs are focused on: amplifying innovation with partnerships, engaging customers as individuals, and empowering employees through values. However, what's more pertinent is the way that these CEOs plan to focus on these three areas, and specifically, how they will work to leverage certain types of technology to do so.

Read more at  http://midsizeinsider.com/en-us/article/2012-ibm-global-ceo-study-analytics-and

By Shawn Drew on Jun 13, 2012